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ARTICLES BY ANTHONY ULWICK PUBLISHED BY
HARVARD BUSINESS SCHOOL PUBLISHING
“Turn Customer Input into Innovation,”
Harvard Business Review, January 2002
“A Prescription for Health Care Cost Reform,”
Strategy & Innovation, March 2003
“Do You Really Know What Your Customers Are
Trying to Get Done?”
Strategy & Innovation, March 2003
“Lost in Translation,”
Strategy & Innovation, May 2004
"The Customer-Centered
Innovation Map"
Anthony W. Ulwick, Lance Bettencourt, Harvard
Business Review, May 2008 To download these HBSP
articles
click here. AND PUBLISHED BY MIT
SLOAN MANAGEMENT REVIEW
"Giving Customers a Fair Hearing"
(Co-written with Dr. Lance Bettencourt)
Sloan Management Review, April 2008
To download this SMR article
click here.
RECENT WHITE PAPERS
NEW!
Fill
the Pipeline with Breakthrough Products
Sandy Bates,
Anthony W. Ulwick
Many companies find it hard to generate enough
high-value ideas for their new product development
process. Fortunately, a unique method for generating
and filtering ideas makes it possible for companies
to dramatically boost their product development
success rate– and to deliver products their
customers want.
“What Is Outcome-Driven Innovation,” March
2007
Abstract: The innovation process is
broken, and companies will continue to struggle
until the foundational elements of innovation are
understood and outdated practices are stopped. By
adopting eight strategic principles, companies can
transform innovation from an unstructured,
hit-or-miss process into a predictable, rules-based
discipline.
“Retiring the House of Quality,” April
2007
(Co-written with Richard E. Zultner, national
director of the QFD Institute, and Richard Norman,
Strategyn global team member)
Abstract: With the advent of outcome-driven thinking
and modern QFD methods, innovation and product
development have been transformed. It is time to
retire obsolete tools and adopt new Design for Six
Sigma practices for the execution of these critical
business processes. This landmark article, written
by the leaders of outcome-driven innovation and QFD
practices, redirects the future of innovation.
You may register to download any of these articles
by clicking
here.
BOOKS & MEDIA "What Customers
Want," a best-selling book by Strategyn CEO
Anthony Ulwick, details the theory and practice of
Outcome-Driven Innovation®.
“Addressing the Issues of Innovation, Vol. 1”
A DVD interview with Anthony Ulwick discussing
the questions surrounding innovation and Outcome-Driven Innovation®.
INTERVIEWS
What Customers Really Want from New Products
John Caddell, founder and principal of
Caddell Insight Group, a consulting firm focused on
launching new products and businesses, and negotiating
alliances, is a recognized expert in telecommunications,
outsourcing and enterprise software. He is a marketing and
innovation blogger, who posted this insightful podcast
interview with Strategyn CEO, Tony Ulwick on his blog
Shop Talk. You may register to download
this
podcast interview
by clicking
here.
Innovation Through Precision, Part I
Too often, technology organizations take needs
definition at face value. One method advocates a
more disciplined approach to defining needs as a way
to inspire innovation. In this insightful two-part
interview, veteran journalist Paul Gillin addressed
the idea of innovation through precision with
Strategyn CEO, Tony Ulwick and Strategyn senior
consultant Dr. Lance Bettencourt in his column with
Innovations weekly.
Go to the Interview.
NEW!
Start Thinking Solutions; Start Thinking Needs
Two experts say innovation starts with discarding
assumptions about answers and talking about unmet
needs. In part 2 of this interesting interview, Paul
Gillin addresses the idea of innovation through
precision with Strategyn founder, and innovation
thought leader Tony Ulwick and Strategyn senior
consultant Dr. Lance Bettencourt in his column with
Innovations weekly.
Go to the Interview.
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