Anthony Ulwick is a pioneer in the field of innovation. His breakthrough thinking on innovation, expertly described in his latest and bestselling book, What Customers Want (McGraw-Hill, 2005), demonstrates how companies can transform innovation from an unstructured process into a predictable, rules-based discipline, bringing lower costs and high success rates to organizations striving for growth through innovation.

Recognized as one of the leading authorities in the field of innovation, Mr. Ulwick has published dozens of articles on innovation management and market research, including the

landmark Harvard Business Review article Turn Customer Input into Innovation. He is also a favorite keynote speaker at many of the top management and innovation conferences.

Mr. Ulwick serves as strategic adviser to some of the global economy’s leading organizations, including Microsoft Corporation, AIG, the Robert Bosch Corporation, Johnson & Johnson, Kimberly-Clark, Hewlett-Packard Company, Motorola, Syngenta, Chiquita Brands, and dozens of other Fortune 1000 organizations around the world, helping each create new products and services.

Additionally, Mr. Ulwick is the key architect of the Outcome-Driven Innovation® process. He holds several patents on his unique approach to innovation and strategy formulation.

Prior to starting Strategyn, Ulwick worked in IBM's PC division for 10 years. He has a bachelor's degree in mechanical engineering and a master’s degree in business administration.